Vinnie Apicella

Education Consultant

Columbia University
B.A. in Literature and Writing





Areas of Expertise

Motivational Speaking
Teaching and Consulting
Writing, Editing, and Proofreading
Business Administration
Desktop Publishing
Organization & Time Management



Vinnie Apicella is a professional consultant, teacher, writer, and serial entrepreneur. He owns a bachelor’s degree in Literature & Writing from Columbia University, a BA in Communications from Westchester Community College, an AA from Westchester Business Institute, and is a certified Project Management Professional.

Vinnie’s experience in the education industry extends as far back as his university days in the 1990s. Originally from New York, he relocated to Beijing in 2011 where he soon developed a successful education consulting business for a local training center to assist Chinese students study overseas. Aside from managing the business, he also consulted with clients, created training programs for teachers, taught a Writing Program and Communication Skills course to students, and led US school tours for students and their families traveling from China.

Vinnie specializes in business administration, marketing, management, and communications. During the early-to-mid 2000s, he held key positions leading marketing and brand-based initiatives for multinational companies, and continues to serve in an advisory role to assist foreign companies expand into China. He is  a senior-level copywriter and editor whose writing career began with drafting press releases and artist bios for NYC music and film companies, later producing financial articles for Forbes, and more recently, marketing and sales copy as Senior Copywriter for a Beijing-based e-commerce firm. These experiences, along with a strong liberal arts-based academic background, allows him to bring a broad range of skills and experience to his education consulting role and serve the needs for a diversity of students.

In late 2018, he plans to publish and promote his first book in China based on his own personal experience as an American living in both countries. In the book, he shares his own story based on keen observances and insightful interviews with Chinese residents, with a goal to help Chinese people better understand America, China, and themselves. Entertaining yet educational, he believes it will impact people’s lives and society as a whole.

As a teacher, Vinnie takes a student-centered approach and believes that patience and personal attention aids in the learning process. Having worked with students of various age groups and competency levels for more than five years, he understands the needs of Chinese students, and how to minimize the differences that exist between America’s and China’s teaching systems.  Vinnie is very much a student himself while residing in China, still learning and refining his craft as an educator. He values hard work, commitment, accountability, and responsibility.

He is an active member of Higher Education Consultants Association (HECA), which promotes best practices and quality standards in the consulting industry, and earned a TEFL credential from Bridge Education Group as a certified English teacher. He believes in following industry best practices and providing students with the necessary tools they will need not only for college admission but to better prepare them for future success!




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